About Us

Otto Bock and Richard Zirger founded Elreg Distributors Ltd. in 1980. It was first established to service the smaller rebuilders of automotive starters and alternators in Toronto, Ontario and the surrounding region. The name EL-REG actually comes from the term ‘ELectronic REGulator’ as this was the first product that ELREG supplied to its customers. During the early 80's, aftermarket product sales grew as the number of SKU’s increased, however there were increasing requests for Original…

We have been in the industry since 1980.