(add)ventures
20 Risho Ave
East Providence, Rhode Island 02914
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About Us
Member Since 2012 | Views: 577
(add)ventures is a full-service broadcast production studio comprised of Emmy Award-winning filmmakers who combine compelling storytelling with powerful imagery that sustain and drive emotional connections with consumers.
Our collaborative strategic and creative process starts and remains in-house to ensure there is a singular vision and voice across multiple platforms.
We offer full-service creative development, broadcast production, post-production and content distribution. We also offer an in-house, 1,780-square-foot studio that features virtual production LED wall and Mosys tracking for cameras to Unreal Engine.
We have been in the industry since 1989.
Timberland - Sensorflex Fall 2014 Product Launch
Added on 12/22/2014
With the aim of creating a video to align with the action-packed, on-the-go feel of the “Backflip” video we produced for Timberland’s Fall 2013 Sensorflex™ technology, and to again draw attention to the “instantly adapts to your terrain” tagline – we developed a creative concept for the Sensorflex™ Fall 2014 launch that would engage viewers and focus them on the adaptable qualities of the Britton Hill Chukka boot.
Using multiple RED Epic & Phantom cameras, we produced a short form video featuring a millennial man in the boots, racing through city streets of varying terrain, eager to get to his destination. The action is punctuated by three slow motion shots to highlight the footwear’s three technological proof points: stability, extreme traction and ultimate cushioning. The result is a fast-paced, captivating video that truly reflects the spirit of Timberland’s Sensorflex™ technology.
