About

Synapses Creative developed a story-driven commercial for Camereye’s AI-powered pool system, showcasing how smart automation enhances safety, convenience, and maintenance. A carefully crafted narrative, cinematic visuals, and motion graphics make this a compelling sales and marketing tool across digital advertising, social media, and product pages.

Key Contributions:
- Scriptwriting & Story Development – Created a relatable consumer story integrating product benefits.
- Casting & Talent Direction – Managed actors for a real-life demonstration of the AI system.
- Cinematic Filming & Motion Graphics – Highlighted product functionality with dynamic on-screen elements.
- Optimized for Sales & Advertising – Edited for maximum engagement across digital platforms and paid ads.

Project Impact:
- Increased Consumer Engagement – Emotional storytelling helped connect with homeowners.
- Boosted Sales & Brand Awareness – Deployed in advertising campaigns and on the company’s website.
- Showcased Real-World Value – Demonstrated how AI simplifies pool ownership and safety.

Credits

Production Company: Synapses Creative
Director & Cinematographer: Brett Hilton
Editor & Motion Graphics: Brett Hilton
Client: Camereye

Technical Info

Camera: RED Komodo
Resolution: 4K UHD
Frame Rate: 24fps
Audio: Boom mic & lav setup
Editing Software: Adobe Premiere Pro

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